And just like that … Kia takes the #1 spot in JD Power’s Initial Quality Survey 2016.
For the first time in 27 years, a non-premium brand has topped the rankings out of 22 automobile brands in the U.S. Leading the way in its category is the #1 Selling SUV in Trinidad and Tobago – the Sportage and the #1 Selling Crossover in Trinidad and Tobago – the Soul.
“Ranking number one in the entire industry for initial quality is the result of Kia’s decade-long focus on craftsmanship and continuous improvement, and reflects the voice of our customers, which is the ultimate affirmation,” – Michael Sprague, chief operating officer and EVP, Kia Motors America.
The annual study done by JD Power surveyed more than 80,000 new 2016 model vehicle buyers. The Korean brand was found to have the least number of problems within 90 days of purchase.
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